Beauty & Fitness Show 2026: innovation and trends in Catania

Excellence in the aesthetic sector in Catania

From October 17th to 19th, 2026, the Sicilia Fiera exhibition center in Misterbianco will host the 17th edition of the Beauty & Fitness Show. The facility, strategically located at the gates of Catania, is now the largest exhibition hub in Southern Italy, offering modern and technologically advanced spaces ideal for hosting large-scale international conventions.

An overview of wellness professions

The event serves as a professional development platform dedicated to the sectors of advanced aesthetics and fitness. The program features an elaborate calendar of technical demonstrations and seminars focused on specific disciplines. Exhibition spaces welcome professionals and industry operators to explore the evolution of Nail Art, Massage Show, and Body Painting, sectors in constant stylistic and technological change.

Focus on Hair and Make-up

Particular emphasis is given to the Hair Show and Make-up Show performances, moments of creative exchange where aesthetics blend with technique. The professionals in attendance will have the opportunity to analyze new market trends and evaluate the latest generation of equipment offered by the leading brands in the sector. The integration between different disciplines allows for a multidisciplinary vision of the concept of personal care.

Logistics and event attendance

The event is structured to welcome both industry professionals and enthusiasts, ensuring an informative and dynamic experience. Access to Sicilia Fiera is subject to the following opening hours: on Saturday and Sunday, the complex will be open to the public from 10:00 AM to 7:30 PM. On the final day, Monday, activities will continue uninterrupted from 10:00 AM to 5:30 PM. For detailed information on accreditation procedures and the complete list of exhibitors, it is recommended to consult the official channels of the organizing body. The location of the exhibition center ensures easy accessibility via the main road networks of the Catania metropolitan area, making the Beauty & Fitness Show a reference point for the entire regional landscape.