Fragranze 2026: the art of perfumery at Stazione Leopolda in Florence

Olfactory excellence at the Stazione Leopolda

From September 11 to 13, 2026, the Stazione Leopolda in Florence hosts the new edition of Fragranze 24. The former railway station, an emblematic example of 19th-century industrial archaeology, confirms itself as the ideal setting for an event that combines creative avant-garde with historical rigor. The structure, characterized by wide vaulted spaces and an essential aesthetic, offers a natural stage where olfactory research intertwines with contemporary design.

The edition's theme: Care

The central concept of 2026 focuses on the term Care. The investigation moves beyond the purely aesthetic dimension of perfume, analyzing the product as an expression of a conscious ritual. The term, in its profound semantic value, explores the relationship between the individual and matter, interpreting beauty as an act of attention toward oneself and the environment. This theoretical approach guides the entire exhibition path, involving visitors and professionals in a reflection on sustainability and the ethics of well-being.

An international observatory on the market

The event consolidates its position as a European hub for niche perfumery, bringing together over 2,200 industry operators and more than 255 international brands in Florence. The exhibition layout offers an exhaustive overview of global market trends, ranging from high-profile artistic perfumery to specialized skincare lines and home fragrances. The selection of participants reflects a constant commitment to high craftsmanship and innovation in production processes.

Logistics information

The event takes place over three days at the Stazione Leopolda, located on Viale Fratelli Rosselli, Florence. Access is reserved exclusively for professional operators in the beauty and perfumery sector. For accreditation procedures and pass purchases, please consult the official Pitti Immagine portal. Advance online registration is recommended to facilitate entry during the opening days, in order to ensure a smooth and professional experience for all delegates present.